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Privacy Policy

Thank you for accessing the Silver.com Website (“Site”).  Silver.com respects your privacy and wants to protect your personal information.

To learn more about our privacy protection, please read this Privacy Policy (“Policy”).

This Policy explains how we, at Silver.com, collect, use and (under certain circumstance as described herein) disclose your personal information.  This Policy also explains the steps that Silver.com has taken to secure your personal information.  This Policy also explains your options regarding the collection, use and disclosure of your personal information.  By visiting Silver.com directly, or by accessing it through another site, you agree and accept the practices and terms and conditions contained herein.

This policy applies to this site.  This policy does not necessarily apply to any offline collection of your personal information (please see below for details).

Silver.com is not responsible for the content or privacy practices on any other web site to which our site links or that links to Silver.com.

INFORMATION COLLECTION AND USE

1. PERSONAL INFORMATION COLLECTION

Silver.com collects information from you in several different ways on this Site. One goal in collecting personal information from you is to provide an efficient, meaningful, and customized experience. For example, we can use your personal information to: (i) help make the Site easier for you to use by not having to enter information more than once; and (ii) help you quickly find information, products, and services; and (iii) alert you to new information, products and services that we offer.

Silver.com collects personal information when you provide it to us. The following are examples of the types of personal information that may, from time to time, be collected, directly from you:

  • Name
  • Address
  • E-Mail address
  • Telephone Number
  • Company Name
  • Payment Information (Credit Card Number)
  • Shipping, Billing and other information (provided in connection with the purchase or shipment of Silver.com products

In providing Silver.com with your personal information, you consent to the transfer and storage of such information on our servers.

One of the goals in collecting personal information is to provide you with an efficient, and meaningful experience. For example, we can use your personal information to: (1) help make the site easier for you to use by not having to enter information more than once; (2) help you quickly find information, products and services; (3) help us create content that is most relevant to you; and (4) alert you to new information, products, services and specials that we offer.

Notwithstanding the foregoing, the primary purpose in collecting personal information from you is to provide you with a safe, smooth and customized experience. By utilizing this site, you agree that we may use your personal information to:

  • Collect and process payments and complete transactions
  • Provide the products, services and customer support you request
  • Resolve disputes
  • Troubleshoot problems
  • Prevent potentially prohibited and illegal activities
  • Enforce our Terms and Conditions
  • Measure and improve our content and services

Without limiting the above, in an effort to respect your privacy, although we do maintain an email database, in house, Silver.com will never sell your data or otherwise make it available to unaffiliated third parties for marketing purposes. Furthermore, we will not otherwise disclose your personal information to law enforcement, other government officials, or other third-parties without a subpoena, court order or a substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss, to report suspected illegal activity, or as required by law.

Silver.com may disclose your personal information to those who help it provide products and services, including those who perform technical, administrative and data processing tasks, such as hosting, fulfillment, and data storage and security. These service providers are prohibited from using this personal information for any other purpose.

2. OTHER INFORMATION

The following are examples of the type of information that may be collected by Silver.com from your web browser:

  • Details about your computer, device, application and network (including IP address, browser characteristics, device ID and characteristics, device operating system information and system language preferences)
  • Activities on our website and usage patterns
  • Referring URLs, dates and times of website visits, and clickstream data such as information commonly recorded in web server logs
  • Details about Internet or network usage (such as the URLs or domain names of websites you visit, information about applications that attempt to access your network, or traffic data)
  • Data about files and communications, such as potential malware or spam

Cookies

Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from web sites or to remove cookies from your hard drive, but if you choose to do so, you will not be able to access or use portions of the Site. We use cookies to ensure that you do not repeatedly see content or informational messages that may be of no interest to you, and to store your password so you do not have to re-enter it each time you visit the Site. THE SITES COOKIES DO NOT AND CANNOT INFILTRATE A USER’S HARD DRIVE TO GATHER USER’S CONFIDENTIAL INFORMATION.  Our cookies are not “spyware.”

Web Beacons/Web Bugs

Silver.com may utilize a software technology called “clear gifs” (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to “Cookies,” and are used to track the online movements of users. In contrast to “Cookies,” which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customer’s personal information. Rather, we use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and of our marketing campaigns.

From time to time, Silver.com may release traffic data and information gathered using “Cookies” in the aggregate, such as by publishing usage trends of the Site.

3. CONSENT TO RECEIVE EMAIL AND PROMOTIONAL MATERIALS

By establishing an account, making a purchase or registering to receive the Silver.com Newsletter, you consent to receive periodic commercial/promotional email communications from us. You may opt-out of receiving such promotional communications, at any time, by following the unsubscribe instructions contained in each email, by contacting our customer service department, or by logging into the My Account area and uncheck the Promotional Newsletter box at the bottom of the page. By unsubscribing from our Promotional Newsletter only, you may still receive promotional materials and transactional emails from us in the future.

4. SECURITY OF PERSONAL INFORMATION

The Site incorporates physical, electronic and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer (“SSL”) for all financial transactions through the Site. Silver.com uses SSL encryption to protect your personal information online.

We comply with payment card industry data security standards that require merchants to implement security measures for credit card information. Silver.com maintains the highest level of credit card transaction processing security, customer information safeguards and fraud protection. We never have access to your credit card information, as it is processed following the most stringent PCI-compliant standards. This ensures, that in the extremely unlikely case that Silver.com servers are compromised your financial details would not be accessible.

While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. One-hundred percent complete security does not presently exist anywhere online or offline.

5.  LINKS TO OTHER WEBSITES

The Site may include links to other third party websites whose privacy practices may differ from ours. If you submit personal information to a third party website, your personal information will be solely governed by their privacy practices. We encourage you to carefully read the privacy policy of any third party website you visit.

6. ABILITY TO ACCESS, UPDATE AND CORRECT PERSONAL INFORMATION

Silver.com wants your personal information to be complete and accurate. By using the Site, you represent and warrant that all information you provide on any registration form or otherwise in connection with your use of the Site will be complete and accurate, and that you will update that information as necessary to maintain its completeness and accuracy. To confirm the completeness and accuracy of, or make changes to, your personal information, please contact us.

7. UPDATES AND CHANGES TO PRIVACY POLICY

Silver.com may update this Privacy Policy at any time by posting additions or modifications on the website. If at any point we decide to use personal information in a manner materially different from that stated at the time it was collected, we will notify users by email or via a prominent notice on our website, and where necessary we will seek the prior consent of our users.

8. REVOKING CONSENT/DELETING YOUR ACCOUNT

You can delete or deactivate your account at any time by emailing help@silver.com. When you delete your account, your personal information is removed from our database unless, we are required to save the data by applicable law, to prevent fraud, resolve disputes, troubleshoot problems, assist with investigations and/or enforce our Terms and Conditions.

You can access, review and change most of your personal information by logging in to the My Account area at Silver.com. You are required to promptly update your personal information if changes occur or information is inaccurate.

Your account and profile and the information contained therein are password protected. We assume no liability for the abuse of login data and passwords used.

Silver.com treats data as a valuable asset that must be safeguarded and protected. As set forth above, we use reasonable security measures to protect your personal information against unauthorized access and disclosure.

9. CHILDREN’S PRIVACY

Silver.com complies with the Children’s Online Privacy Protection Act of the United States of America where it applies to our information protection activities. We do not knowingly collect personal information from children under the age of thirteen (13). If we learn that we have inadvertently collected personal information of a child under the age of thirteen (13) without proper consent, we will immediately delete that information from our database.

10. CALIFORNIA SHINE THE LIGHT LAW

Silver.com does not share your personal information with third parties for their own marketing use without your permission.

11. YOUR AGREEMENT TO OUR PRIVACY POLICY

You expressly consent to Silver.com processing information as described in this Privacy Policy when you use or interact with the website, provide information to us through our website, purchase our products or assent to our Terms and Conditions. In addition, when you use or interact with the Site, you specifically consent to our collection of personal information by automated means, such as cookies.

You may contact us directly if you have any questions regarding the content and material on the website or if you have any questions about our Privacy Policy. Please contact our Compliance Officer at 5930 Royal Lane, Suite E-151, Dallas, Texas, 75230. Additionally, you may contact your state or local consumer protection office or the Better Business Bureau.

Effective June 20th, 2014.